6
Markets across the Baltics and Scandinavia
Vilnius · Riga · Tallinn · Helsinki · Stockholm · Oslo
We get foreign brands onto Northern Europe's shelves.
Northern Supplies is the distribution and go-to-market partner for manufacturers entering the Baltics and Scandinavia. Six markets. Every major retailer. One partner on the ground.
27M
Consumers within our distribution footprint
12+
Major retail chains with active accounts
1
Partner. One contract. Six markets covered.
02 — Markets
Six markets.
One operation.
From Vilnius to Oslo, we operate where Northern European consumers actually shop. In the Baltics, we know the category managers at Maxima, Lidl, Rimi, Iki and Norfa personally. In Scandinavia, we work the listings that move volume — and we know the gatekeepers who control them.
LT
Lithuania HQ · Vilnius
Maxima · Lidl · Rimi · Iki · Norfa
2.8M
LV
Latvia Riga
Maxima · Rimi · Lidl · Mego · top!
1.9M
EE
Estonia Tallinn
Rimi · Maxima · Selver · Coop · Prisma
1.4M
FI
Finland Helsinki
S-Group · K-Group · Lidl · Tokmanni
5.6M
SE
Sweden Stockholm
ICA · Coop · Axfood · Lidl
10.5M
NO
Norway Oslo
NorgesGruppen · Coop · Rema 1000
5.5M
03 — Services
A full go-to-market stack.
Built for the shelf.
Getting listed is the start, not the finish. We handle the whole chain — from the first buyer meeting to the off-shelf velocity that keeps your SKU on the planogram next quarter.
01
Distribution
Warehousing, logistics, customs and full retailer onboarding across six markets. We negotiate category listings, manage EDI and price files, and stay on top of regulatory and labelling so your product reaches the shelf without surprises.
02
POS & retail execution
Our field team walks the stores. Shelf placement, planogram compliance, secondary displays, in-store activations and promotional execution — measured store by store. The difference between a listing and a brand.
03
Influencer marketing
Local creator partnerships across the Baltics and Nordics. We work with voices your category actually trusts — food, beauty, parenting, lifestyle — and brief, contract and measure them through one operation. Authentic, native, and built for lift.
04
Digital marketing
Performance campaigns on Meta, Google, TikTok and the regional channels that matter — including Delfi, Aftonbladet and Helsingin Sanomat networks. Localised creative for every market. Budget routed to where it actually converts.
05
Social media marketing
Always-on community building in six languages. Native local managers running your channels — not translated content, but tone-of-voice that lands. Content calendars, community moderation, and creator-led content woven into the feed.
+
Brand entry strategy
Before the truck rolls, we map the market. Category audit, pricing benchmark, competitor shelf-share, the right SKUs to lead with, and a sequenced rollout plan across markets. Optional — but most brands wish they'd started here.
04 — Approach
Why brands trust us
with the region.
The Baltics and Nordics are six different markets that get treated like one. The companies that win here are the ones who understand the difference — and have the relationships to act on it.
i.
Direct relationships, not introductions.
We don't broker your product to someone who knows someone. The buyers at Maxima, Rimi, ICA and S-Group take our calls because they've been taking them for years. That shortcut is the entire job.
ii.
Local language. Local culture. Local execution.
A Lithuanian shopper is not a Swedish shopper. We run six market teams in six native languages, with the cultural fluency to make your brand land — not survive translation.
iii.
One contract. Six markets.
Instead of negotiating five separate distributors, one for each country, you sign once. We handle the entire Northern operation — distribution, marketing, retail execution — under a single roof, with a single point of accountability.
Active retailer accounts across the region
Maxima
Lidl
Rimi
Iki
Norfa
ICA
Coop
S-Group
K-Group
Axfood
NorgesGruppen
Selver
05 — Contact
Talk to us about the region.
Send a product list, a market brief, or just a question — “is this category open in the Baltics?” is a perfectly good first email.
Reply usually within one working day. NDAs available on request before you send product details.
Northern Supplies
Distribution & go-to-market
Email
Phone
Office
Vilnius, Lithuania
Hours
Mon–Fri · 09:00–18:00 EET